Now onboarding select clients for Q3

Custom AI assistants,
done for you.

We design, build, and deploy AI that actually understands your business — for founders, executives, and operations teams. Shipped in weeks, not quarters.

Trusted by leaders in auto · solar · telecom · real estate · finance

ASSISTANT · ACME OPERATIONS
Online
Pull yesterday's sales numbers, draft the Monday recap, and send it to the leadership thread.

Done. $184,320 across 47 deals — up 12% WoW. Drafted the recap and posted it to #leadership.

Deals
47+12%
Revenue
$184k+12%
Avg ticket
$3.9k+4%
Posted to #leadershipLogged in CRMCalendar updated
Also — call the seller on that Craigslist Tacoma listing and offer $14,500.
Calling now · negotiating per playbook · max $15,200

Built for operators across

Auto DealershipsSolar & ExteriorsWireless & TelecomReal EstatePrivate EquityE-commerceHealthcareProfessional ServicesLogisticsHospitalityAuto DealershipsSolar & ExteriorsWireless & TelecomReal EstatePrivate EquityE-commerceHealthcareProfessional ServicesLogisticsHospitality
The gap

You don't need another tool.
You need an assistant that runs your operation.

Generic AI saves minutes. A custom assistant that's wired into your stack saves hours per person, every day — and pays for itself in weeks.

Off-the-shelf AI doesn't know your business.

ChatGPT can't access your CRM, your inventory, your team's playbooks, or yesterday's deals. Generic tools, generic answers.

Hiring an AI team is slow and expensive.

Senior AI engineers are $300k+/yr and 6+ months to hire. Most agencies build pretty demos that never get used.

Your team is buried in repeatable work.

Quoting, follow-ups, data entry, internal reporting, scheduling — work that doesn't need a human, but eats their day.

What we build

Three kinds of assistants. All custom.

We don't sell licenses. We design and ship a system that fits your business — and we stay on to evolve it as you do.

01 / Internal Operations

Your executive AI chief of staff.

An assistant trained on your business — your data, your tools, your playbooks. It runs reports, drafts comms, books meetings, manages tasks, and follows up so nothing slips.

  • Connects to CRM, email, calendar, Slack, sheets
  • Personalized to each role — exec, ops, sales, support
  • Voice + chat + scheduled briefings
Daily revenue briefauto
Pipeline reviewauto
Team standup recapauto
Inbox triageauto
02 / Customer-Facing

AI that talks to your customers — in your voice.

Inbound and outbound. Phone, SMS, web chat, social DMs. Books appointments, qualifies leads, answers questions, negotiates deals. Trained on your offers and tone.

  • Voice agents that sound human
  • 24/7 — no queues, no missed leads
  • Hands off to a person when it should
Live call
+1 (508) ••• ••22
Booking demo · 02:14
03 / Custom Integrations

If it has an API, your assistant uses it.

We wire your AI into anything — proprietary tools, scrapers, marketplaces, internal databases, computer-use agents that click around your apps when no API exists.

  • MCP, function calling, browser agents, RPA
  • Marketplace bots (Facebook, Craigslist, etc.)
  • AR / vision: see what your customers see
CRMSlackCalendarSheetsEmailMarketplacesVision APIVoiceBrowser agent
What we've built

Real assistants. Real operators.

Three recent engagements — anonymized at the client's request. Same playbook applies to your business.

Case 01 · Auto Dealership Group

An AI that runs the floor — and buys the inventory.

President-level executive assistant for daily ops, plus an outbound agent that scans Facebook Marketplace and Craigslist, calls sellers, negotiates within set price ceilings, and flags closable deals to the buyer.

Hours/week saved per exec
12+
Listings scanned daily
8,400
Avg negotiation cycle
< 4 hrs
▸ Outbound queue · 14 active
2019 Tacoma TRD · $14,500Negotiating
2021 Civic Si · $19,200Seller hooked
2018 F-150 XLT · $22,800Pickup booked
2020 Camry SE · $16,400Awaiting reply
2017 RAV4 · $12,900Negotiating
Case 02 · Solar & Wireless

AR roof visualization + an ops AI for the CEO.

Customer uploads a photo of their roof; the assistant returns a photoreal render of how the panels will look. Internal AI handles ticket triage, install scheduling, and weekly P&L digests.

Lead → demo conversion
+38%
Render time
~ 14s
Tickets auto-resolved
61%
▸ Roof preview · 1426 Maple Ave
24 panels · 8.4 kW
Annual savings
$2,140
Payback
6.2 yrs
Case 03 · Founder · Chief of Staff

A second brain for the person running everything.

Built for a founder who closed a billion-dollar exit. Daily intelligence brief, inbox triage, deal-flow tracking, calendar protection, and on-demand research from the desk or the phone.

Inbox time / day
− 84%
Avg meetings prepped
100%
Response SLA
< 60s
▸ Morning brief · Tue, 06:15 AM
📅
3 meetings today
Block: 1–2pm prep with team
📧
142 emails triaged
9 need you · drafts ready
💼
2 deal updates
Term sheet from Apex · sig req'd
📈
Portfolio +1.4%
Top: $NVDA · 1 alert: $TSLA
How it works

From kickoff to live in ~ 4 weeks.

A proven, opinionated process. We run it. You stay focused on your business while it ships around you.

01
Week 1

Discover

We sit with your team. Map every workflow worth automating, every tool worth wiring in. You leave with a written plan, scoped and priced.

  • Workflow audit
  • Stack inventory
  • Scoped roadmap
02
Weeks 2–3

Build

We design and ship your assistant — voice, chat, integrations, agents. You see progress every other day. No mystery.

  • Custom agent + tools
  • Live build updates
  • Pilot with 2–3 users
03
Week 4

Deploy & Train

Roll out to your team. We train every user, document everything, and stay on call to evolve the assistant as your business changes.

  • Team training sessions
  • Runbook + docs
  • Monthly evolution retainer
Why DFY

Six reasons operators pick us over agencies, freelancers, and hiring.

Done. Not DIY.

You don't manage prompts, agents, or vendors. We design, build, deploy, train, and maintain. You use it.

Weeks, not quarters.

Most engagements ship in 3–4 weeks. Big agencies quote 6 months. Internal teams take a year and one quits halfway through.

Built on the frontier.

Claude, GPT, Gemini, open-source — we use what's best for the job, not what we sell. Your stack stays portable.

Small team, senior only.

Every engagement is led by a senior engineer who's shipped real production AI. No junior hand-offs, no offshored copy-pasting.

Tied to outcomes.

Pricing reflects business impact. We share success metrics every two weeks. If it's not working, we fix it — or we eat it.

Yours, forever.

Code, prompts, integrations — you own all of it. No lock-in, no per-seat tax, no rug-pull when our contract ends.

FAQ

Questions, answered.

How much does an engagement cost?

Most projects fall between $15K and $80K depending on scope, with an ongoing monthly retainer for evolution and support. We give you a fixed quote after the discovery call — no surprise bills.

How long until something is live?

Internal assistants typically ship in 2–3 weeks. Customer-facing voice or chat agents take 3–5 weeks. Custom integrations or bespoke agents can extend the timeline — we'll be honest about it upfront.

What data do you need from us?

Read-access to the systems your assistant should know about — CRM, calendar, sheets, internal docs. We start narrow and expand once we earn trust. Nothing is sent to third-party AI without explicit approval.

Where does the AI run? Is it secure?

We deploy in your cloud or ours. Data stays within scoped boundaries. We sign your security paperwork, support SOC 2 / HIPAA where relevant, and use enterprise tiers of model providers (zero data retention).

What happens after launch?

We stay on a monthly retainer to add capabilities, retrain on new data, fix anything that breaks, and brief you on what's possible next. Cancel any time — you keep everything we built.

Can you replace tools we already pay for?

Often, yes. We've replaced scheduling tools, internal chatbots, and chunks of CRM workflow with single custom assistants. We'll tell you when that math works and when it doesn't.

Do you work with non-tech founders?

Most of our clients are. We translate. We meet you where you are — phone calls and Loom videos, not Jira tickets and standup ceremonies.

Do I need to know what I want?

No. Bring the friction; we'll architect the assistant. The discovery call is structured to surface high-impact opportunities, not test your AI literacy.

Free 30-min discovery call

Let's build the assistant your business deserves.

Bring the workflows that hurt. We'll show you exactly what an assistant can do in your business — with a scoped plan and price by the end of the call.

No deck. No pitch. Just a conversation about what you're trying to build.